Mouki: Your Pet Planner
Privacy Policy

1. Introduction

Welcome to Mouki: Your Pet Planner ("App", "Mouki", "we", "us", or "our"), developed by Zip Strike Studios. We take your privacy seriously. This Privacy Policy explains what information we collect, how we use it, how we protect it, and your rights regarding your data.

Data controller: Zip Strike Studios, the trade name of a sole proprietorship registered in Greece, is the controller responsible for your personal data. Contact: zipstrikestudios@gmail.com.

By downloading, installing, or using Mouki, you agree to the practices described in this Privacy Policy. If you do not agree, please do not use the App.

2. Information We Collect

2.1 Information You Provide

• Account information — When you optionally sign in with Google or Apple, we receive your name and email address from that provider. You are not required to sign in; the App functions with an anonymous account.
• Pet profile and task data — Pet names, species and appearance, gender, an optional pet birthday, task titles, and any other content you type into the App.
• Pet photos (optional) — If you choose to add a photo of your pet, the App asks for camera or photo library permission. The photo is resized and stored only on your device; it is never uploaded to our servers. Only the photo's local file location is saved with your pet profile.

2.2 Information Collected Automatically

• Anonymous user ID — When you first open the App, a unique anonymous identifier is created via Firebase Authentication. This ID links your data across sessions and devices.
• Usage and gameplay data — Tasks completed, streak counts, coin totals, achievement progress, pet stats, items purchased with in-game currency, daily mission activity, and session activity timestamps.
• In-app purchase records — Subscription status (Mouki Pro) and coin pack purchase history, processed through RevenueCat and the platform's store (Google Play or Apple App Store). We do not receive or store full payment card details.
• Device and app information — Device type, operating system version, app version, and language settings collected by Firebase and our analytics service.
• Analytics events — App opens, feature interactions (task creation, pet switching, item purchases, sign-in method, streak milestones, onboarding completion). These are logged through Firebase Analytics.
• Advertising data — When you choose to watch a rewarded ad, Google AdMob may collect your device's advertising identifier, IP address, and ad interaction data, subject to the consent choices described in Section 9.

2.3 Information We Do NOT Collect

• Precise or background location data
• Microphone recordings
• Contacts or address book
• Your photos — pet photos stay on your device and are never uploaded
• Push notification tokens — reminders are scheduled locally on your device

3. How We Use Your Information

We use the information collected to:

• Provide and sync the App — Sync your pets, tasks, stats, coins, and progress across sessions and devices via Firebase Firestore.
• Authenticate your account — Create and maintain your anonymous or linked (Google/Apple) account.
• Process purchases — Validate subscriptions and consumable in-app purchases through RevenueCat and the platform store.
• Send notifications — Deliver local reminders about your pets when you have incomplete tasks and have granted notification permission.
• Improve the App — Understand how features are used to fix bugs, improve performance, and develop new features.
• Show rewarded advertising — Display optional rewarded ads (Google AdMob) that you can watch in exchange for in-game benefits (e.g., a free streak save). You are never shown ads without choosing to interact with them.
• Enforce fair use — Prevent abuse of the free tier and verify subscription entitlements.

We do not sell your personal information to third parties.

4. Third-Party Services

Mouki uses the following third-party services. Each has its own privacy policy governing how they handle your data.

These services may collect device identifiers, IP addresses, and usage telemetry according to their own policies. We encourage you to review them.

5. In-App Purchases

Mouki offers the following paid features:

Mouki Pro (Subscription)

• Monthly plan with a 7-day free trial
• Yearly plan
• Unlocks unlimited pets, unlimited daily tasks, and future Pro-only features

Coin Packs (Consumable, one-time)

• 150 coins, 500 coins, 1,500 coins, 3,500 coins

All payments are processed by Google Play (Android) or the Apple App Store (iOS). We do not collect or store your payment card information. Subscription management (including cancellation) is handled through your platform's account settings. Purchase history is shared with us via RevenueCat solely to validate your entitlements.

6. Data Storage and Security

• Cloud storage — Your data is stored in Google Firebase Firestore, hosted on Google Cloud infrastructure (see Section 10 for data transfers).
• Local cache — A copy of your data is cached on-device using AsyncStorage for offline access. This data stays on your device and is cleared if you uninstall the App.
• Encryption — Data is encrypted in transit (TLS) and at rest via Firebase's standard security controls.
• Access control — Firestore security rules restrict access so that only the authenticated user can read or write their own document.
• Retention — Your data is retained as long as your account exists. When you delete your account, your cloud data and sign-in record are deleted immediately. We may also delete anonymous accounts that have been inactive for an extended period.

While we implement reasonable security measures, no method of transmission over the internet or electronic storage is 100% secure. We cannot guarantee absolute security.

7. Children's Privacy

Mouki is not directed to children under the age of 13 (or 16 in the European Union). We do not knowingly collect personal information from children under these ages. If you believe a child under 13 has provided us with personal information, please contact us at zipstrikestudios@gmail.com and we will promptly delete it.

If you are a parent or guardian and you become aware that your child has provided us with personal data, please contact us immediately.

8. Your Rights and Choices

8.1 All Users

• Notification permissions — You can grant or revoke push notification permission at any time through your device's Settings app.
• Sign-in — Using a social sign-in (Google/Apple) is optional. You can use the App fully with an anonymous account.
• Account deletion — You can delete your account at any time in the App under Profile → Settings → Data → Delete Account. This immediately deletes your cloud data (Firestore document), your sign-in record (Firebase Authentication), and all App data on your device. If you no longer have the App installed, see how to request deletion or email us at zipstrikestudios@gmail.com; we complete email requests within 30 days. Purchase records held by RevenueCat and the app stores are deleted on request, except where they must be kept for legal, tax, or fraud-prevention reasons.
• Ad privacy choices — Where required by law, you can review or change your advertising consent at any time in the App under Profile → Settings → Privacy → Ad Privacy Choices.

8.2 EEA, United Kingdom, and Switzerland — GDPR Rights

If you are located in the EEA, UK, or Switzerland, you have the following rights under the GDPR:

• Right of access — Request a copy of the personal data we hold about you.
• Right to rectification — Request correction of inaccurate data.
• Right to erasure — Request deletion of your personal data.
• Right to restriction — Request that we restrict processing of your data in certain circumstances.
• Right to data portability — Request your data in a structured, machine-readable format.
• Right to object — Object to processing based on our legitimate interests.
• Right to withdraw consent — Where processing is based on consent, you may withdraw it at any time.

Legal basis for processing: Contract performance, legitimate interests, and consent (for optional features such as notifications, social sign-in, and personalized advertising).

To exercise any of these rights, contact us at zipstrikestudios@gmail.com. We will respond within 30 days. You also have the right to lodge a complaint with a data protection authority — in Greece, the Hellenic Data Protection Authority (dpa.gr), or the authority in the EU country where you live.

8.3 California Residents — CCPA / CPRA Rights

If you are a California resident, you have the following rights under the CCPA:

• Right to know — Request disclosure of what personal information we collect, use, and disclose.
• Right to delete — Request deletion of your personal information.
• Right to correct — Request correction of inaccurate personal information.
• Right to opt-out of sale or sharing — We do not sell your personal information for money. However, when you choose to watch a rewarded ad, Google AdMob may use your advertising identifier to show personalized ads, which may count as "sharing" for cross-context behavioral advertising under California law. You can opt out at any time under Profile → Settings → Privacy → Ad Privacy Choices in the App, or through your device's ad settings (see Section 9).
• Non-discrimination — We will not discriminate against you for exercising your CCPA rights.

9. Advertising

Mouki uses Google AdMob exclusively for rewarded ads — you only see an ad when you voluntarily choose to watch one in exchange for an in-game reward. We do not show banner ads, interstitial ads, or any ads that appear without your explicit opt-in action.

Consent. We use Google's consent management platform. If you are in the EEA, UK, Switzerland, or a US state with applicable privacy laws, the App asks for your advertising consent before the ad SDK starts, and ads are only requested in line with your choice. If you decline personalized ads, AdMob may still show non-personalized ads, which use limited data such as your approximate location (from your IP address).

On iOS, the App asks for your permission through Apple's App Tracking Transparency (ATT) prompt before your advertising identifier (IDFA) is accessed. If you decline, the IDFA is not used.

To review or change your choices:

• In the App: Profile → Settings → Privacy → Ad Privacy Choices (shown where required by law).
• Android: Settings → Google → Ads → Delete advertising ID, or opt out of Ads Personalization.
• iOS: Settings → Privacy & Security → Tracking, and disable tracking for Mouki.

Mouki Pro members are never offered ads.

10. Data Transfers

Mouki is developed in Greece. Our service providers (Google Firebase, Google AdMob, RevenueCat) may store and process your data on servers in the United States and other countries outside the European Economic Area. For these transfers we rely on the EU–U.S. Data Privacy Framework where the provider is certified, and on the European Commission's Standard Contractual Clauses included in each provider's data processing terms.

11. Links to Third-Party Services

The App may reference or link to third-party services. We are not responsible for the privacy practices of those services and encourage you to review their privacy policies.

12. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. We will notify you of significant changes by updating the "Last updated" date at the top of this document and, where required by law, by providing additional notice. Your continued use of the App after changes become effective constitutes acceptance of the revised policy.

13. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or your personal data, please contact us:

Zip Strike Studios
Email: zipstrikestudios@gmail.com

We aim to respond to all privacy-related inquiries within 30 days.